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CACTUS S.A. relies on intelligent information and control system La Belle Etoile “, Luxembourg’s largest shopping centre, offers its visitors for the first time a smart information and guidance system. In the course of the expansion and modernisation of the Center can learn interactively new customers as regulars on the now 105 stores and become familiar with the new retail space. We had to develop a guidance system for our shopping center under pressure of time and without any prior knowledge. We have managed with 3d-berlin, within a few weeks a product to develop that the expectations of our customers absolutely meets and also creates many opportunities for service and marketing our marketing department. explains pit Maas, team leader Web – Audio – TV in CACTUS CREATEAM S.A. application Web (different feature set): shop dynamic information system Neben the website version on the website of the shopping centre are four large-format interactive poly touch kiosksystems in the entrance areas of the Shopping Centre. The system focuses on the interaction with the Center map with guidance as well as complex search capabilities.

The search includes the categorical summary of shops as well as a comprehensive keyword search. Fuzzy search and auto-suggestion be combined here. On basis of the entered letters are shops presented, starting with those in the word name, as well as proposed in addition probably true tags. The keyboard, which is performed in three language versions, prevents the input of key words, which lead to no result. The user chose a shop in the menu, this will be shown on the Center-plan with concealed a path.

The visitor recognizes the position of the shop and how it gets there so promptly. The desired shop is located on the first floor, the floors above the corresponding access icon (E.g. escalator) can be changed. The path remains hidden when replacing floor and leads to the starting point in the ground floor.

United States purchases about access United States myus.com who goods in the United States buys a can save despite all extra costs compared to Germany EUR several hundred. An electric guitar fender VG Stratocaster are, for example, more than 380 euros, in a Blazer from Donna Karan at least 219 euro. But such savings are not always possible. Especially for large and expensive products consumers should calculate exactly, whether be worth spending the extra for customs, taxes, and in particular for the transport. Who in this country compares the calculated total cost of the imported item with the price Finally, experienced a surprise sometimes. Shows a sample of the online price agency Guenstiger.de: contrary to popular belief, sports shoes as, for example, the well-known American brand of Nike are cheaper to have air Jordan as in the United States with a German provider. Expensive ladies and gents watches in North America although cheaper are to acquire than in this country, including import costs the buyer but a negative business. A Levis 501 18,46 is just Euro cheaper if you ordered it from an American online provider and can be delivered to Germany.

The invoice is different of course for United States travelers. The transport costs, and for goods up to 175 euros either customs or taxes are due upon entry. Therefore it is advisable to compare the prices in the Internet: universal retailers there are like Ebay.com and Amazon.com special provider like Sweetwater.com for musical instruments and accessories, Jacobtime.com Techforless.com, watches and Tigerless.com for electronics. These companies which organize also dispatch to Germany, exhibit original prices and free shipping. Customs fees, taxes and costs for credit card payment, the price increased another 20 to 40 percent. Security, buyer should complete a transport insurance policy. Who wants to buy a large goods in the United States, is often disappointed by the extra costs.

The Hamburger digital VESCH multimedia agency expands and establishes a stand-alone GmbH for the E-Commerce and social commerce business fields in addition to the core business. Vesch multimedia 16.06.2010 – for a number of existing and new customers, developed, marketed and the new VESCH company operates E-commerce platforms for the Web, social media platforms such as Facebook and mobile devices. The VESCH new commerce system is a full service system, which covers all critical processes, strategy and development of E-commerce shops, the controlling, fulfillment & logistics, E-CRM, to online marketing measures. Our customers thus have the possibility to entrepreneurial core competencies, such as shopping, price, assortment policy or brand management focus. And with complete control and innovative analysis and market research options that would not be possible in the stationary trade”so Ralf Versteegden, Managing Director Vesch new Commerce GmbH. At the same time with the start-up of the E-Commerce Division renamed VESCH also with the core business so Ralf Versteegden VESCH new Marketing GmbH. “customers who would not longer only digitally maintained and the convergence of digital and traditional media have long come up the desire in us, not more just digitally to define VESCH”, continue. Google, Facebook, iPhone & co.

have put the marketing in recent years on the head. Gone are the days of penetration of messages via advertising pressure”. Swarm intelligence and real added value for the consumer are what counts in the new marketing. The new marketing is exciting, efficient, and successful.” Vesch new marketing has 10 years of experience in new and traditional media and links to filter the best of both worlds to the most efficient marketing activities of powerful new marketing for their customers.

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