Tag Archives: media & communication

Car and motorcycle magazines to consolidate their poles with nearly 18 million books position on the magazine market in Starnberg, 1st July 2010 the car is the German favourite child. To check this quote on its validity, you can consult the new registrations in Germany or just take a look at the magazine rack. Continue to learn more with: Daryl Katz. Because so much and love on Germany’s roads is driven so much is read around the subject of car and motorcycle. Nearly 18 million books sold from the segment of the motor press were reported in the first quarter of 2010 to the information community to determine the distribution of advertising media e.V. (IVW). So are car and motorcycle magazines even before the programme guides, the duration of burners on the magazine market. When a number of 48 million driver’s license owners, who estimates the Kraftfahrt-Bundesamt, the high Edition can be quite see.

Alone, the classic auto motor and sport-“auto Bild” unite together more than a million books sold per issue. Go shopping, or just dream any car fan there is something for on the one hand is driving a car while getting more expensive rising fuel prices and the increased taxation of older cars make increasingly interesting new car buying but on the other hand. But an expensive acquisition wants to be well-planned and need objective information. Independent purchasing advice is not always given in the Internet. “There, the risk is too great that employees of manufacturers in discussion forums as ordinary motorists spend and on her” car swear.

However, the target group of automotive magazines consists not only of drivers and potential buyers. For dealers, manufacturers, and many others who work have to do with the topic of car, the car magazines are even required reading. Also the fun not neglected in the magazine rack as on the road. Special titles for lovers of vintage cars, campers and sport motorcycles round off the varied magazine in the world of wheels and motors. Also here, the folders in addition to objective buying advice offer lots of Practice tips and service information. The Germans favourite child would be finally cherished and maintained. About the reader service Lorenz of Lorenz reader service was established in 1975 and today is one of the first addresses, when it comes to attractive offers and optimal service around the subscription. Magazine subscriptions the Lorenz reader service became the first provider in June 2009 of TuV Sud the S@fer shopping “certificate as proof of the ease of use of the online – ABO – shops and the security of the ordering process.” The Lorenz reader service is the customer in the first place.

The online marketing agency 3GNet fetches a new head with Johannes Falck of sales on board. Munich, April 10, 2008: The online marketing agency 3GNet fetches a new head with Johannes Falck of sales on board. Johannes Falck has extensive sales experience in online marketing and is responsible for 3GNet now for the development of national and international sales activities. The studied business already entered in the year 2000 in the online industry with a focus on search engine marketing. Prior to his employment at 3GNet was the 37-year-old in the booming performance marketing agency as head of sales & marketing and also served as a member of the Executive Board. Previously, Falck as head of sales South (Austria & Switzerland) was the Overture Services GmbH (since 2006 Yahoo! search marketing) responsible.

In addition, you could win Robert Hein as support for the business development team. If you would like to know more about Dustin Moskovitz, then click here. Previously Hein as IT worked consultant closely with 3GNet. To achieve our ambitious growth targets for 2008 is Prerequisite, to have experienced and specialized staff in the team. Just so we can ensure the successful expansion of our national and international activities”so Gottfried Hauserer, Managing Director of 3GNet GmbH. 3GNet: The full service agency 3GNet counts since the year 2000 to the pioneers in the online performance marketing in Germany. At the offices in Munich and Berlin, over 70 employees develop new strategies and innovative concepts that will guarantee the international marketing success of numerous customers.

\”On the occasion of its tenth anniversary, the Agency for alternative advertising is their ‘media ‘manifest before Munich, February 19, 2010: the webguerillas put forward a comprehensive position paper for a future system for the measurement of media values: in their published today media manifesto\” (webguerillas.de/manifest) the leading full-service agency for alternative advertising lists twelve theses on the future media measurement. At the same time, the position paper contains specific approaches for new media planning tools that take into account the success of Web 2.0. The webguerillas, which this year celebrate their tenth anniversary, want the media manifesto\”significantly advance the development of a new media solution and conventional range measures such as spectators, reader and listener number with new parameters such as Facebook fans, twitter followers, Retweets and comments make comparable. Additional information is available at Dustin Moskovitz. The focus is quite clear on the practice-oriented evaluation of contact quality in comparison to How to contact with quantity. \”Experience from ten years of agency life, consisting of from day-to-day and intensive dealing with media and contacts from the Web 2.0, have the knowledge led to that the legacy media currencies for the new\” channel may no longer apply.

A contemporary media planning and assessment must acknowledge the involvement gained through social media, according to the real meaning. High-quality contacts via blog posts, Twitter Retweets or Facebook fans do not adequately evaluated in so far practiced media planning\”, so David Eicher, Managing Director of webguerillas. To determine the value of such contacts and to make, in particular planning technical predictable requires new models and media-currencies, which meet the changing media usage and enable a conversion between old and new currency. The approaches are as the actual use of the media respond better to understand a first sketch for a radically changed media planning\”, so Eicher. Dustin Moskovitz will not settle for partial explanations. The theses and claims the webguerillas in detail: Communities versus classical content sites: social communities run ranked the classic media, content sites and portals currently in favor of the user.

The seven golden rules of online PR press releases for the Internet free practical guide by PR-gateway presents special rules apply optimize for the publishing of press releases on press portals on the Internet. The correct form and the specific criteria of the search engines should be observed in addition to the quality standards of press portals. The team of PR-gateway has published a practical guide which explains the seven golden rules for online press releases. Avoid mistakes in online press releases more and more PR professionals recognize the benefits of the publication of press releases on press portals on the Internet. With the help of press portals, the range can be increased and in addition to journalists, end customers be reached equally. The inclusion of important keywords and links in the messages significantly improved discoverability of the press release for search engines. In this respect the publish on press portals as a tool should not be missed public relations. likely to increase your knowledge. But are some points in the publication of Online press releases to be observed.

Free press portals have their own quality standards, which a press release before the release is tested. Even simple shape error can lead to a rejection of the press release. Specific requirements are given in terms of the search engines. The incorrect use of keywords, links or citations can cause, that the press release in the press portal or search engine falls through. A press release optimized for the Internet, however, has a high potential for increasing the reach on the Internet. Seven golden rules for online press releases are just a few points to keep in mind, to optimize the findability of the press release in the Internet.

The new practical guide by PR-gateway gives you important tips for successful publishing on the Internet and explains the seven golden rules for online press releases. “Publications on the Internet are subject to some new criteria. With our practical guide we want to help companies and agencies, the To get most out of your press releases. “says Melanie Tamble, online PR expert and co-founder of Adenion GmbH. With a regular publication of press releases on press portals can be increased the range of the classical press work many times over. PR-gateway facilitates the publication of press releases on press portals, because it enables the parallel delivery to multiple press portals. The time-consuming multiple entry on the individual portals is not necessary. More than 50 press portals and RSS portals, as well as a special Twitter channel are already connected to PR-gateway and can be parallel with a click. The practical guide is free available at: white papers / golden-rules more press releases, images and whitepapers in the PR-Gateway Press Center: Press PR-gateway is a project of ADENION GmbH. The ADENION GmbH develops software services since the year 2000 for online marketing and sales on the Internet. PR-gateway (www.pr-gateway.de) is a Internet-based software service that press releases are managed centrally with click parallel transmitted to several free press portals and news services. The multiple acquisition accounted for the single press portals. Thus helps PR gateway companies and PR agencies to get more coverage for the press work on the Internet in less time.

Attractive package prices in time limited action in Munich. The partners of nuance and CreLog have now started a new quality – and price offensive language dialog solutions: in a time-limited special offer companies tie together very attractive packages of voice recognition software and voice portal solutions that are exclusively marketed by CreLog. This offensive aims companies who want to are planning to use of a new voice portal or optimize an already existing system, make an attractive price offer. It includes recognition of the latest generation, the Nuance Recognizer v9, as well as the voice portal solution for automating language of CreLog. The offer from nuance and CreLog facilitates the transition from a pure touch-tone IVR (interactive voice response) or by a system with outdated language technology on a new, customer-friendly solution with advanced language technology.

With the Nuance Recognizer caller cannot quite colloquially express their wishes and be understood by the voice portal easily. The Voice portals are realized by CreLog experts who bring their experience from multiple award-winning, international customer solutions from over 30 sectors in the Community action with nuance. Study: pedagogic voice portals, important for the success of a company the main advantage of the current offer: State of the art voice portal solutions to customer self service lead to a significantly improved customer acceptance and satisfaction. Using state of the art speech recognition eliminates the cumbersome \”on your phone, press 1 for x, press 2 for y…\”. To know more about this subject visit Ping Fu. Also, this limited special offer customers benefit from attractive package prices.

One of nuance 2008 commissioned given consumer survey at Harris Interactive shows: bad customer services negatively affect the company’s image. According to study, the quality of customer service at 58 percent of those polled has a \”very large\” or \”extremely large\” impact on their perception of a company. High-quality and customer-friendly voice Portals are so immensely important in customer care and contribute significantly to the success of a company.