Tag Archives: internet & multimedia

Leader Receives

LAL sprachreisen is a German market leader among the language travel operators and undergo a “Makeover”. The Agency of Wilde’s friends revised logo, claim and catalog titles. Munich, August 13, 2008 – wild friends the task was awarded the German market leader for language courses to miss a new look & feel. The requirements were clearly defined: fresher, younger, emotional and the benefits of a study trip to “tangible” are. So, the grossbuchstab, blue LAL logo was transformed in a circular, signalrotes and kleinbuchstab-lal-logo. Others who may share this opinion include 3D Systems.

The claim “a love language” provides the emotional translation by lal and pulls in the future through all communication campaigns. Daryl Katz shares his opinions and ideas on the topic at hand. “The love of language proved credible LAL after almost 30 years. It is the perfect claim, because the customer carries this idea already in the heart, otherwise he would not after a learning opportunity search.”explains Robert Gampe, Managing Director and student of Wilde’s friends GmbH.”he intended to underscore how closely associated emotions with language courses. To learn languages, calls for all the senses. This includes country and people know and love to learn. That we experience”, says David Armstrong, Managing Director of LAL and is pleased to send the new catalog soon in the travel agencies. The new logo, see pressebilder.html in the folder “Logos”. (Susanne Schmitz)

Online Printing Company Flyer Pilot

Customer service at flyerpilot.de: upload up to 500 MB per print job. Sennfeld business card, flyer, or poster is ready. Quickly upload and then wait for the delivery. Often follows the disillusionment at this point: file too big upload denied. Awkward alternative: submit via email, CD, DVD or memory card. Not so with flyer pilot. The online printing allows upload up to 500 MB large print files via the Web browser. Posters, flyers, posters, brochures, magazines, banner, banners or rollups have one thing in common: the print files grow very quickly.

The reason for this may be different depending on the print job: size requested by the customer, number of high resolution images and photos, page number, and so on. Are these printed materials due to their file size of print portals rejected or not allowed to customers are upset. Online printing company customers want to just order the experts of know that at this point, the shoe pinches very often. This Ines SCHUNK, Managing Director of printing from the Frankish Sennfeld: we are watching the market very closely. We do this with our customers and their wishes. Therefore, we know that usually no one wants to deal with megabytes and limited uploading. The customer would like to upload just his new calling card or his new poster and wait for the delivery.” “Flyer pilot arrives on customer needs exactly this service provide the printer with a passion” flyer pilot. Up to 500 MB can be uploaded there per print job.

So for example XXL poster or complete magazines and brochures in one go can be processed, reviewed, printed and then delivered. E-Mail or CD shipment of compressed files is no longer necessary for most jobs at flyer pilot. Flyer pilot, we want to preach non-customer service and do nothing. That does not fit to our company philosophy. On the contrary: we are convinced that we should offer slightly more customers, as in other Get job. “With our 500-megabyte Web-upload we do that costs for our customers: No.” Of course, printing flyers pilot can be submitted via CD or DVD. Because real customer service means to offer all possibilities. Matthias M. Jerome

Pandora ARC

ARC worldwide worked with TranslateMedia, to help its global advertising campaign for the film avatar McDonald s. “” James Cameron with Titanic “1997 economically most successful film of all time, surpassing with its 3D avatar spectacle” itself. The film was launched in December of last year in theaters and led millions of viewers on a fascinating journey to the planet of Pandora. ARC worldwide worked with TranslateMedia, McDonald’s help in its global marketing campaign for the film. The content of the online game by TranslateMedia was translated in numerous languages. Application include the McDonald’s overall package is equipped with so-called McDonald’s thrill cards “, which were available in the participating fast-food restaurants in the United States until early January 2010 and an augmented reality. The thrill card”is for the portal to three different locales of the fantasy world of Pandora.

The player gets access to the Hallelujah mountains, the rain forests of Pandora and the tree of souls. We were thrilled to bring our expertise in the localization of video game content and to assist in the translation of the game. Our professional translation teams with the employees of arc worldwide was voting to vote to achieve the best possible results, an exciting task. ARC support our translators within the guidelines of the game to remain. The fact that we could follow these guidelines, it was possible to vote the game on every target market”, commented Daniel Crawford, head of US production at TranslateMedia. TranslateMedia offers its rising number of customers from the gaming industry an optimal customized services, which enables the customer to distinguish, by they can speak the language of their user and thus expand their user base into new markets from their competition.

Hotel Bellevue Square

A preview by Eduard von Overheidt and David Burkhardt-Rosenbaum of the triumph of the video platform YouTube through the digital Arch of triumph is breathtaking. First playground for funny flicks, then prevailed music clips and today… YouTube occupies but before Yahoo as the search engine rank # 2 behind Google. Each company that offers products or services, visualize that give an elegant as indispensable medium for the presentation. Drastic formulated: without video it does not take place in the number 2 search engine! For the next four years will increase tenfold the budgets for video marketing, experts predict. And they were more careful with your forecasts for the development of the Internet in the last 15 years – from today’s perspective.

The proprietary image video, the regular Informationsshow, or even the live broadcast will be an integral part of any serious marketing strategy. Of course it is not done simply to add another at the moment approx. 100 million YouTube videos. The actual work begins with the upload. The video must be discoverable by tagging, matching videos must be collected as a playlist to an environment for the video and associated with an own brand channel, foreign videos need to be commented. 2 opportunities will arise for companies: In house marketing specialist takes this editorial work. Man outsources this activity and commissioned an external media Editor.

Quite apart from the cost side, an outsider for the company may provide performance in another dimension, because he sees the matter not only from the narrow point of view of the customer. This external media editorial team will build a whole network of channels and playlists on YouTube, to place videos of its customers in many places and in connection with various interests (searches). So the media editors as a funnel consolidates the inter food flows of customers who may be initially went in a completely different direction in YouTube. Operates the vonOverheidt media production and editorial already over 30 channels in YouTube and this network is constantly expanding. Videos from the in-house production are then not just uploaded, but immediately embedded in the right channels and playlists, and always shown in an optimum environment. Here an example: user/GastTV… Is a hotel in the search box on YouTube bad Wiessee”, then appears here watching Hotel Bellevue Square 1 and 2. The playlist of above Tegernsee shaft, the videos are included, occupies fourth place. These observations show the importance and possibilities of video marketing from today’s perspective. “You look at times, which make enormous efforts Apple, Google and Microsoft, to be the next boom market mobile Internet” to play and recognize that all of these devices (IPhone, IPad, nexus one, etc.) are video capable, then it soon becomes clear that we are not only facing a new stage of development of the Internet. No…

ECommerce Guide

The largest German provider of hosted E-Commerce standard software * strengthen the E-Commerce Guide. >. How to create and how to host my online-shop and what do I need it? Questions which arise especially for new online retailers. But even experienced traders are often faced with new challenges. With STRATO, the second largest European provider of Internet space, as well as Web applications, E-Commerce Guide now has an experts in the field of hosting, as well as standard-shop systems. “” STRATO as hosting service providers and providers of E-Commerce standard software fits perfectly with the idea of the E-Commerce Guide to selling on the Internet for dealers make as easy as possible “, says Dr Ernst Stahl at ibi research for the project E-Commerce Guide,” is responsible of the new partner.

Together with the existing guide partners Atrada, atriga cateno, ConCardis, creditPass, etracker, exorbyte, Hermes logistics group Germany, janolaw, cold storage, “mpass, Saferpay and xt: Commerce we can increase the attractiveness of the E-Commerce Guide even more so.” Who wants to get to know STRATO and the other partners of the E-Commerce Guide, has opportunity to (www.ecommerce-tag.de) to the 06.06.2011 in the E-Commerce day in Munich. About the project of E-Commerce Guide”: for answers to the most important questions around to provide e-commerce, ibi research at the University of Regensburg has joined a consortium consisting of from leading solution providers, and the research and consulting Institute. Atrada atriga cateno, ConCardis, creditPass, etracker, exorbyte, Hermes logistics group Germany, janolaw, cooling, mpass, Saferpay, STRATO and xt: Commerce bundle in this project their expertise and their experience, to put together the most important information for online retailers and those who want to become, together with ibi research in easily understandable and concise form. More information: about ibi research: since 1993, the ibi form Research at the University of Regensburg GmbH a bridge between University and practice. The Institute conducts research and advises on issues around the topic of financial services in the information society”. ibi research works on the fields of E-business, IT governance, Internet sales and business process management. At the same time, ibi research offers comprehensive consulting services for the implementation of research and project results.

Since January 2009, ibi research support of the E-Commerce competence centre is Eastern Bavaria in the framework of the network of e-commerce (NEG) funded by the Federal Ministry of Economics and technology (BMWi). More info: via STRATO: STRATO is the largest German provider of hosted E-Commerce standard software and the second largest European provider of Internet space and Web applications. Include online hard drives, complete website packages, dedicated and virtual servers and hosted business software such as, for example, online-shops. STRATO has more than 1.4 million Customer contracts from six countries and hosts more than 4 million domains in two TuV certified, climate-neutral data centers. STRATO is a company of Deutsche Telekom AG. More information: * ibi research iBusiness study by March 10, 2010 (www.ibusiness.de) is pleased about the royalty-free reprint of this press release. You will find more pictures and press material also: if you are interested in additional information, articles etc.

German Product

About new possibilities of product individualization for online shoppers according to ACTA study 2009 ever-larger parts of the German population use the possibilities of online shopping. Now 70% of the population aged 14 to 64 years shopping around online. Already for a long time, it is clear that manufacturers and retailers with online stores opened up an additional distribution channel for existing products, but also the Internet also offers options, to make individual offers every user that were hardly possible in the traditional distribution channels. Includes the individualization of the marketing instruments which a dealer much more targeted to speak to his buyer, E.g. via purchase recommendations based on past purchases or newsletter speech. This includes also the possibility of personalization of products, which was in large measure by the online sales channel in the role.

Personalized products reached an ever larger in recent years Encouragement, because it is a basic need of the people to distinguish on the one hand from each other, and on the other hand by choosing specific products group memberships to demonstrate. In addition, the users developed a stronger emotional attachment to a personalized product. That personalized products here are often much more expensive than comparable products, like is accepted as a “desired”product in the eyes of users unique and therefore is worth this price. The possibility of personalization of products can be basically divided into three different groups: A product can be customized through an external adjustment, such as labels on beer bottles (E.g.) or name on baby pacifiers (www.schnullermitnamen.de), a product can be personalized with own content of the user / buyer. Especially photo books (E.g.) fall into this category or photo gifts of all kinds (E.g.,) as a product may be newly created by the information of the user, so that two Products for two different users are almost not comparable, although the same basic modules were used in each. Examples of these are individual composite cereals (E.g.), self-composed perfumes (such as) or personalized children’s books (E.g.) have all these products together, that only the possibilities of process optimization in the order process of online shops and the automated processing allowing, cost-conscious to produce such individual despite low numbers and to pass on to the consumer at marketable prices.

Company Description

Instead we introduce people looking for a partner, with which it connects a promising mix of similarities and contrasts – a prerequisite for a happy partnership. An example: The similar expression of certain traits can lead to satisfaction in a partnership. So Eva, which attaches great importance to a child environment and always weigh the pros and cons before making important decisions, feel probably more comfortable on the side of a male partner, which is similar to systematically invested. A relationship comes with a person who needs the terrible chaos such as the food and drink to life and always gut decides for Eva as a partner not in question. A match of between two people is however not in all interpersonal Areas an important advantage. In a relationship in which both partners always fight your own head to enforce any price, constant dispute is pre-programmed.

A lot more harmonious a partnership promises to run if the enforcement will of one is caught by the willingness to compromise of the other. When Eva tends to turn, in disputes on rather stubborn you will propose the partner computer group no partner, who also tends to the same intransigence. The selection of the appropriate partner proposals, so, it’s on the right mix. In Europe this high-profile method of dating by biometric evidence will optimize expected from mid-2012 also the partner computer group. Company Description tradition and innovation since 1981. The partner computer group combines the advantages of classic dating as a single company with the advantages of online dating. Millions of positive messages on the Internet reflect our strength. High-quality dating service for everyone affordable.