Tag Archives: advertising & pr

Functional stands for the small budget with the folding screens by LA CONCEPT mobile exhibition stands as a cheap and quick alternative to classic exhibition systems of folding displays perceived often as an alternative to expensive booth systems, because its flexible design and the dimensions of which lend a full stand back. Through the flexibility of systems and simple Assembly they can be placed ready for use at the venue without stand builders and long construction period. Some folding displays create an imposing appearance already by their original form. Partial folding walls consist truss systems that also can be mounted on the wall and thus be an important product for the mobile exhibition stand construction. Furthermore, the folding screen with each other can be combine and adapt to the conditions in its form.

So, the presentation systems can be used as straight, curved and concave version and thus produce a custom exhibition stand design. The Cologne company LA CONCEPT provides large selection of folding displays that can be combined with many other mobile presentation systems. So, the folding displays can serve as a basis of each booth designs. The appearance can be changed individually with other components such as monitors, brochure stands and counters. The folding displays can be changed repeatedly through the easy exchange of the prints. Thus a system for multiple fair use is suitable. At the same time the folding displays can used also for promotional campaigns and events, since the motifs can be adapted at any time. The folding displays are transported in the supplied transport suitcases.

These can easily be transported in cars and reliably protect the display. The role of the transport cases help to bring the system to its destination. Protecting the transport box at the same time simplifies the storage, allowing the safe and space-saving storage. Makes sense to use the luggage at the place of use, usage counter is possible. By clamping a suitable pressure the suitcase can be converted to a fully functional bar within minutes.

So you win with a crowd-pulling sales letter easily new customers how to get I the fastest and cheapest to new customers?\” Every entrepreneur turns this question probably several times a day, then play through the available options: an advertisement in the newspaper can switch to produce a radio spot that optimize the Google Adword campaign, operate phone acquisition or send a mail. Many forget the good old sales letter leads about a promotional tool, which is very cheap and also within a very short time to new customers. A good getexteter sales letter is like a great salesperson: always ready, never ill, convincing and strong sales. Without exaggerating, I trust me to say that you will receive the first requests or even new orders from customers within two weeks if the following tips to make your sales letters: learn your target audience votes do you know your sales letter as closely as possible to your target audience off. Address the needs of your target persons or help you solve a problem. /’>Heart Specialist has to say. More accurate and faster you get to the point, the more successful your letter will be. You should make sure also that you write on a homogeneous selection of addresses, so, for example, only on guest hosts, only to optometrists, only on women etc. This can consider more closely the needs of your target audience.

A tip: you also write clients up to ten times more frequently than unknown recipient read your letter! Your letter must necessarily contain the first need a gripping written main letter, which keeps your readers at the bar. You do this by writing in a relaxed conversational tone and specifically respond to the needs of your customers. Don’t hesitate, your potential customers in mind to do what your product or Do their service for them. And not to restrict to enumerate product properties. Because people buy your product, not because of its properties, but because of the benefits that it brings you.

Rothrist/Munich, March 17, 2009 es the national drink is the Schweiz(er): Rivella, the natural refreshment with special taste, which is not in words can be. Since 1952, Rivella in the Switzerland is successfully marketed, some years it is becoming also in southern Germany the scene drink: Rivella was available, initially only sporadically in supermarkets and beverage retailers can be found the cult drink today not only in trade, but also on beverage bars and hot spots in Bavaria and Baden-Wurttemberg, in particular in Munich and Stuttgart. From mid-March Rivella brings their Swissness”in the large (advertising) style to Germany. Ambient media activities as well as extensive PR activities are planned, including TV, radio and cinema spots. The Rivella-testimonial, the Swiss comedian Emil Steinberger is again on board. The campaign will be accompanied by samples and promotions in the food retail sector, as well as in the hospitality industry. The campaign can be the Swiss company cost himself a seven-digit amount.

“The central theme of the campaign:” Swissness “quality and naturalness of the term” Swissness “” stands for Swiss attributes such as quality, naturalness, uniqueness but also multiculturalism and special blend of tradition & trend. Typical for Swiss products. “Clearly, that Rivella for the Confederates the epitome of Swissness” is not for nothing they call it as their national drink. Via Rivella. Refreshment with a Swiss accent. International Rivella AG headquartered in the Swiss Rothrist is successful for more than 55 years as a beverage manufacturer. Name of the company is the eponymous soft drink invented by company founder Dr. Robert Barth in 1952.

Rivella is a natural drink, produced on the basis of whey 1. A matter of honor, that comes from Rivella without colourings and preservatives. Today, Rivella is one of the 20 most influential brands in the Switzerland. 2 in South Germany, Rivella in trade and catering, as well as nationwide on is available. Where there are Rivella, the practical Rivella shows Finder”on. Images on under press”or on request.

How to make its customer contacts with any meeting better customer contact points (touchpoints) are springing up around where a customer comes with the employees, products, services and brands of a provider in touch. This is done in the direct form (seller visit, newsletter, display, website, packaging, exhibition stand, hotline, Bill, complaints etc.) or in the indirect form (opinion portal, user forum, review, blog post, press articles, Word of mouth, tweet, recommendation etc.). At every touch point, it can come to positive and also negative experiences, can strengthen a customer relationship or wear down or strengthen a brand or crumble. Therefore need to be given to any individual touchpoint over and over again, how to better design the interaction with clients, simplify their lives and increase their usefulness. Or how to touch them emotionally, sweeten their existence, give them time and again surprise and delight. Actively involve the Internet and the rapid staff Smartphones & co. way, how people buy, have altered greatly victory run. And there’s never been so many touch points as it is today, to move its customers to the always-again-buy and recommend this vehement.

To exploit this potential, the staff of the standard must ‘ in the customer-focused desire to ‘ be brought. And that always best, if they voluntarily say they could imagine to do so and so in the future. Enthusiasm for the cause will be on this path supplied. And more importantly: the planned measures implemented then also engaged. Because they were not before dictated by paramount, but developed in-house.

So my baby effect eventually ‘. And not letting his baby is known in the lurch. If you install e.g. the optimization of selected customer touch points as a fixed agenda item in meetings, which enables continuous improvements in a very short time. Determine that a first meeting and a first Touch point with which it should go.

The image provider Shotshop.com launches a quality offensive. The customers have the benefits: they get images with image quality. Dustin Moskovitz is often quoted on this topic. Berlin – who often uses low-cost image portals, knows it. The desire motif fit well in the layout, and while downloading the high-resolution data then the unpleasant surprise: the cheap image price joined sometimes poor quality. Blurry or pixelated images, image noise, dirt and grime in the image, dirty free cut out edges, poor image retouching… the list of possible defects is long and the trouble understandably great. Asana insists that this is the case. So something will not happen to you at Shotshop,”Stephan Kromer, Managing Director of Shotshop.com promises.

Now the money back guarantee for customers proves that you can rely on Shotshop best image quality. Should this even be not satisfied with the picture quality and serious deficiencies noticed him at a photo, so he gets refunded the purchase price promptly. The quality offensive is no time limited action. We can guarantee a perfectly sized image inventory of high-quality photographs,”so Karbaschi. The Berlin-based agency Shotshop.com is since its inception 2006 pioneer in terms of quality.

While many other photo agencies in the same price segment have for years sought to generate pure image dimensions, Shotshop.com from the start was on quality rather than quantity. Only images that meet the high quality standards of Shotshop.com, entering the stock. Each individual photo is checked by the image editor under strict technical and content-related aspects. The editorial effort of our agency is comparatively higher than in image editors of most competitors, but we are sure that’s worth the effort in the interest of the customer. Finally the quality of image structure makes a considerably the quality of the platform Shotshop.com.”says Stephan Kromer. This quality is becoming increasingly. Initially we were through the simple and low-cost flat rate model. reminiscent of Karbaschi. Now publishers and agencies through recommendations to us who are looking for a supplier of image with a high quality and standard of service contact more frequently.” Martina Kuhaupt

Online PR: search engine marketing and search engine optimization alone are enough not more NETBOOSTER (FR0000079683 – ALNBT, NBANBPM05102008) – targeted online queries are a simple and popular method to get a picture of business partners, suppliers, or customers. Also about some old acquaintances can some through a search engine query will find out. But not always, what to read on the Internet, equivalent to what you would like to read about themselves. Through professional and targeted communication can the image that outsiders get by researching online, get close to the desired image. “Current discussions about character assassination campaigns on the Internet are an example,” Gilles Bourdin, Managing Director of NetBooster Agency of Germany. “To proceed against slander is lengthy in most cases – a good reputation is quickly destroyed.” Similar problems have also watch manufacturer, because your products with an unprecedented boldness of forgers are offered aggressively positioned in the Web. Checking article sources yields Dustin Moskovitz as a relevant resource throughout. Often placed Counterfeiting shops with brand and product names better than the trade mark owner himself, who have no chance with their Flash-based glossy Web sites against the Agile Web pirates. In addition to the initiation of legal action, sufferers have also the possibility to push unwanted entries through positive and well addressed online press releases in the background.

Especially if the website due to technical reasons, not for search engines, you can optimize such measures can make quickly and lastingly to remedy. Online PR should not only be applied to prevent image damage or other threats from the Internet. The opportunities offered by online communication, sense using the existing tools, are great. The range “can be extended in General, and in all communications activities through the possibilities of online rankings strong”, reported Bourdin. “The most important distribution is the search engine, which search mechanisms you can take advantage.” Also the effects of online PR measures could be very good measure. In addition to increased visibility with own content outside its own website can be strengthened sustainable also his popularity with quality link from the press releases thanks to targeted online-PR. NetBooster provides a greater increasing demand for SEO-PR. “Many of our customers rely now on our SEO-PR coupled with other online marketing activities and appreciate the positive effects”, so Bourdin.

“If you know how to be actively online represents, you can look left the results of online searches.” NETBOOSTER: NetBooster was founded in 1998 and is a group of Internet marketing with specialization in the area of online marketing. NetBooster Agency provides its customers comprehensive and specialized expertise in the field of Internet Marketing: marketing consulting, online recruitment and confidence-building, search engine optimization, search engine marketing, affiliate, media sales, data marketing and electronic CRM, Trafficerzeugung, online-media creation and strategic consulting. The Department “ReactivPub” is a performance-based affiliate marketing platform. The pro forma sales in 2007 amounted to EUR 38.3 million and to 2006 increased to 159 percent in comparison. NetBooster has offices in France, UK, Germany, Spain, Finland, Italy and the Philippines. The group is headed by Pascal Chevalier and Stephane Darracq and employs 225 people.