Fairly standard situation, the director gives the marketer the task: our company needed a presentation cd, or the sales department determines that the electronic catalog needed them as the air and it will dramatically increase sales. What are you doing this case? Ok, if you have the staff designers and programmers, or the budget allocated to you is unlimited. Then you only need to create the concept, to pick up the material and control the process. But in reality, often, the marketer has to rely only on themselves. Educate yourself with thoughts from Procter & Gamble. That's where everyone remembers your skills, or is taken to develop related profession web-designer or programmer. In most cases, the time spent does not give those results that you expect. Let's look at the arsenal, which we are accustomed to use in the marketing department to create electronic presentations. Most often, the word presentation is associated with the product we have PowerPoint, which represents a sequence of slides, suitable for visual tracking of speakers or a quick reference to something else.

But to create a presentation disc, this product is not suitable, since It is impossible to create a hierarchy of documents, catalog, change the order. Another well-known product that allows to create multimedia presentations is Macromedia Flash. This product requires not only large Cost on acquisition of the software, but also special skills and knowledge in web-design. Respectively assigned to develop a company specializing in this area, which makes the advertising drive, or catalog of high-value products, and any change of information is impossible without reference to the developers, extra costs and loss of efficiency.