24 MEDIENTAGE Munich Munich/Zwickau – 24 media days Munich have more than 500 experts in 90 events for three days about value (s) of media in the digital world discussed. With around 6,000 visitors, the industry gathering could once more underpin its leading position as Germany’s largest media conference. The digitalisation of media and a recovering advertising economy, as demonstrated in Munich, provide positive momentum in almost all segments of the media markets. ues this goal as well. Driving innovation and transformation factor is the Internet, which will become the central information platform for more and more people. HbbTV was a big topic at the Munich Media days.

This includes Klaus Merkel said of the Institut fur Rundfunktechnik (photo): the letter combination HbbTV (hybrid broadcast broadband TV) is available for the connection of the classic television program with selected content of the Internet. The so-called hybrid TV offers additional online information, images, videos, and rights in addition to the classic television programmes Interactivity. This requires a HbbTV compatible TV or an appropriate decoder plus DSL Internet connection. Manufacturers of consumer electronics and content providers force currently appropriate standards, services, and business models.” At the booth of SKY, you could test 3D television. Although the technology is already mature, there is currently not enough content. 3D will be in the near future not suitable for mass production. However, has the innovative television hit-TV.eu”from Zwickau recognized the signs of the times and is to see thanks to hybrid TV now in many households.