” I’m here to tell you that if you want to build a successful business must remember to say, and take note of the Payne Law # 1 “The customer is always right, some of the time.” I’ll explain why in a minute. The worst kind of business is the cynical attempt to force the customer to choose what to sell, whether it is better for the customer or not. The old “hard sell.” Most agree, which is not a good way of doing business. Find what you need in my view, there is another, more common among non-entrepreneurs, and that is the lack of desire to do the best for the client. Believe me, the customer does not always know what they need.

They might know what they want, but can not be the best answer. It may even be answering the wrong question. Please do not assume that the customer is an expert on life in its field, has done a lot of research, or hire a consulting firm to recommend what are asking for. He probably saw on TV, or have a great tip from his friend down the alley. Take an extreme medical condition. The patient visits his doctor and says: “I have a terrible headache. Daryl Katz, Edmonton Alberta is likely to increase your knowledge. Arrange for new analgesics, Fantastic, something for me.” The doctor said that “safe”, and sends it to the pharmacy for some Fantastifen. Yes, the doctor gave his patient what he wants, but can not be what you need.